What the...?!

So I don't really care too much for football (surprise! right?) however, every freaking year I end up watching the Super bowl for the half time show and commercials and Dad has the tenants up to watch the game to "start the year off with some camaraderie to thank them for last year's rent".

Every year the biggest advertiser is Anheiser-Busch (A-B) which was once the oldest and largest American brewer and was based in St. Louis... until they sold out to Belgian-Brazilian owned InBev in 2008 to become A-B InBev. (That caused an immediate and steadily increasing drop in sales. Why they assumed St. Louis and Missourians wouldn't notice the buyout of St. Louis' largest employer I don't know. Why they assumed that we would still drink their Belgian beer when we don't drink the rest of their crap, I don't know. We have other awesome breweries in St. Louis we can and did turn to.) The trademark beer for A-B was Budweiser. It's a basic beer. Bud Light was the basic redneck counter part.

The icon for Budweiser made an appearance every Superbowl, and that icon was the Clydesdale. Every year (without break since 2001 and prior to that for at least as long as I've been alive) we could count on watching a Clydesdale -a large and majestic horse- pull a sleigh through snow to deliver it's riders to the brewery, and watch the leading Clydesdale kick a winning field goal. The horse as a long time icon for A-B - ever since a Clydesdale pulled the delivery sleigh to the white house for the president's first beer after prohibition ended- became an icon for St. Louis.

Early this week the advertisements for the Superbowl were announced. As usual the largest advertiser with 5 minutes of air time is A-B InBev. As expected, Bud Light commercials are going to be funny. As planned, InBev's smaller breweries are getting more air time.
Surprisingly, there are no Clydesdale's in this year's line up. Not one. Not even a guest spot in the back. Not even stumbling on set in the background. Not even a toy Clydesdale in a child's hand.

Now, I'm all for change. I'm a big fan of changing ad campaigns when they don't work. But Clydesdales are tradition and a good one. That's a tradition that was voted as a high contender for favorite ad by readers of the USA Today. That's a tradition that not only St. Louisians, Missourians and Midwesterners love, it's loved nation wide. It's a tradition that brings to mind Thomas Kincaid and Norman Rockwell Christmases while simultaneously creating an excitement of a race track and the soothing joy of a cold beer on a summer's day.

It's a dumb move on their part. If I was still drinking, if I was still drinking their European-South American stale goat urine I would never touch it again. I would rather starve than drink a Budweiser now.

Privacy

Never underestimate the value of privacy.

Misread...

Productivity sucks when you have a headache. I find my self knowing full well that there's a million of things that I should be doing, and not doing them because the left side of my head feels like someone is trying to pop it like a pimple.

Other things: I need to buy glasses. I don't want to. But I need new glasses that aren't from ten years ago so when my contacts give up the ghost I've got something.
I still need that car.
I still need an apartment and potential roommate.
I still need a lot.

But this year looks promising. There's no where left to go but up!

Song for the day, for mostly one verse
Misread - Kings of Convenience

How come no one ever told me, the loneliest people all through out history, were the ones who always spoke the truth, the ones who made a difference by withstanding indifference. Should I take that risk or just smile?

Hammers and tetanus shots...

The new year starts and my mom and I have started the mission of finally remodeling the basement. We ripped up the sub floor of the small room (soon to be my bed room -again) I'm actually looking forward to doing this. It's amazing the invigorating feeling you can get get from tearing into a floor and destroying the parts of your home that just aren't up to snuff... well, so long as you know that they'll get put back together again.
Somewhere along the way, I managed to drag a nail into my knee and while it's only skin deep, I'm a little worried. I'm fully aware of the amount of mildew in that room as well as the amount of spider webs.  So I'm hoping for some high quality anti-biotic ointment to kick in and save me from dying in my sleep tonight, because death would be a really crappy way to start off a year that I'm so excited for.
Song for the day.. .mostly for the chorus...
Hanson - Next Train...
Well, I finally found tomorrow cause I just now found today.
And I'm left with all this sorrow lingering from yesterday.

So I'm leaving this behind on the next train, To a place where I don't know
Well, I may not arrive on the best train, But I'm tired of trying to let go

Well, I'd love for you to be there on the day I say goodbye
But I've lost too much to ghosts here to even waste a sigh

So I'm leaving this behind on the next train, To a place where I don't know
Well, I'm leaving this behind and the next pain, Cause I'm tired of trying to let go

Well you're the drugs in my vein, You lift me up and leave me pain, I'm broken beaten barely sane
So leave it on the next train
I'd gladly stay to wade it through and find out what it meant to you, but it's clear to me this time so I'm leaving this behind.